로레알(L'Oreal) - Campaign & Content Specialist - 3CE Global Content team

회사 소개

Come join us at L'Oréal – the #1 beauty company in the world, spread across more than 150 markets worldwide! We've been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power. We are seeking a 3CE Stylenanda DMI (HQ) Campaign & Content specialist, who will be responsible for creating innovative campaigns [online/ offline cannels] for global 3CE makeup. The specialist will drive brand strategy into actionable campaigns, ensuring consistent and impactful messaging across all global customer touchpoints.

주요 업무

• Campaign Strategy Development: Formulate and lead brand marketing strategies that translate directly into global campaign initiatives.
• Campaign Conceptualization: Build and craft compelling campaign "big ideas" and core messaging, ensuring unified communication across all consumer interaction points.
• Product Narrative Definition: Partner with the Global Product Development team to define product "big ideas" and key unique selling propositions (USPs) for new product launches.
• Creative Briefing: Develop clear, actionable creative briefs for the Creative Content team to guide the production of high-performing social and offline assets.
• Cross-Functional Alignment: Collaborate and align with key global stakeholders, including Global Product Development, Creative Content, Retail Design, Advocacy, Social Media, Global Business Development, R&I, and country teams.
• Timeline Management: Manage and monitor the DMI campaign drive timeline, ensuring on-time project delivery to all global markets.

자격요건

• University graduate
• Minimum of 3 years of relevant marketing experience, with a strong preference for the beauty industry.
• Demonstrated ability to operate independently and take initiative with an entrepreneurial drive.
• Fluent in both Korean and English.

우대사항

• Proficiency in social media platforms, with specific expertise in TikTok.
• Proven ability to identify and leverage AI tools for creative ideation and efficient workflow management.
• Strong analytical skills with the capacity to interpret campaign data and drive actionable insights.
• Strong interpersonal and cross-functional collaboration capabilities.
• Strategic and creative mindset, informed by current trends in the makeup and fashion industries.
• Proficient in Excel and PowerPoint.
• Mandarin proficiency is a significant asset.

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