로레알(L'Oreal) - PPD - L'Oréal Professionel MKT - (Sr.) Communication Specialist

회사 소개

Come join us at L'Oréal – the #1 beauty company in the world, spread across more than 150 markets worldwide! We've been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power. The L'Oréal Professional Products Division(PPD) is a global leader in the beauty industry, dedicated to providing exceptional haircare solutions to salon professionals and their clients. With renowned brands like L'Oréal Professionnel, Kérastase, the division offers a comprehensive range of innovative products and tools that empower hairdressers to unleash their creativity and deliver outstanding results.

주요 업무

• Develop brand's image in line with its DNA & objectives through meaningful brand engagement activities
• Create storytelling for the brand to enhance the experience for both pros and consumers on all touch points: digital campaign concepts, content creation including digital content as well as photoshoots, PR & Advocacy via agencies, and other brand programs
• Develop an important volume and diversity of campaign ideas in line with the global brand strategy and consumer insights to develop real-time brand stories
• Strategize innovative approaches to breaking through the influencer & advocacy world to have a unique point of difference in the beauty market
• Initiate and lead the content strategy for the brand to enable relevant storylines to resonate with both pros and consumers
• Utilize data such as consumer insights, keyword research, website data, business priorities and industry topics to conceptualize and innovate on content ideas
• Source, manage, and effectively lead the proper creative external agencies, photographers, and technical partners to produce content needs
• Build strong relationships and collaborate with external partners, including influencers and professional designers/artists/educators
• Create, develop and manage content for brand's online & offline presence (E-Commerce 80% / Salons 20%)
• Create relevant E-Contents (PDP, digital banners, media creatives) in order to align with brand image and tone & manner
• Create relevant Trend Content (Trend Magazines, Hair color Trends) by producing efficient photoshoots with Designer partners
• Plan and execute content-driven events or activations to enhance brand engagement
• Act as an in-house content expert who can advise internal stakeholders in online content
• Monitor and analyze content performance and brand visibility metrics to optimize strategies and report on ROI

자격요건

• University graduate
• 3-5 years of progressive professional experience, with at least 2 years specifically in Advocacy management & content creation
• Strong background in PR, Digital Marketing, and Advertising
• Highly Social Media Savvy with a deep understanding of current platforms, trends, influencer landscape, and engagement strategies
• A true Pop-Culture aficionado with a keen eye for relevant cultural insights and trends
• Demonstrated experience in running events or activations
• Proven ability to communicate and build relationships with various external partners (e.g., Influencers, Agencies, Professional Designers/Artists/Educators)
• Proficient with Illustrator, Photoshop for design
• Intermediate level of English

우대사항

• Experience working in an agency environment
• Experience in the luxury goods & services industry
• Experience in design & artwork
• Light design capabilities beyond Illustrator/Photoshop proficiency

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