Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. The Ads Marketing team is responsible for bringing new Google Ads advertisers into the franchise. We leverage traditional direct marketing channels, third-party channels, as well as innovative channels and formats to reach prospective advertisers. The team focuses on small and medium-sized businesses (SMBs), and plays an important role in Google's efforts to reach out to and serve the small business community.
주요 업무
Develop the Ads marketing strategy to acquire and retain advertisers at scale.
Plan, implement and track acquisition/win-back-marketing campaigns.
Track and analyze campaign effectiveness to transform learnings into more enhanced marketing strategy and campaign plans.
Innovate and develop best practices for Business-to-Business (B2B) advertiser acquisition at Google.
Partner with cross-functional teams across Google to ensure the successful execution of the marketing strategy.
자격요건
Bachelor's degree or equivalent practical experience.
4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
Experience managing cross-functional or cross-team projects.
Ability to communicate in English and Korean fluently to collaborate with colleagues and complete tasks and projects.
우대사항
Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
Experience in consulting and working with behavioural marketing data.
